According to Infagro, a new wave of European cheese imports will intensify competition for local producers.

According to Infagro, a new wave of European cheese imports will intensify competition for local producers.

Market reality:

Ukrainian producers face a difficult choice:

Adjust pricing strategies

Expand promotional campaigns and partnerships with retail chains

Compete with aggressive, low-cost imports

Most shoppers still choose the cheaper option — and cashback programs like “Buy Ukrainian” may have limited impact without strong marketing support.